"Public relations is essentially about developing and maintaining structured communications with stakeholders important to a business or organisation's operational and financial performance so they continue to support the business in their own ways."
Paul Hemsley
When the messages become so blurred, disparate and even meaningless, surely it's time to retire the brand. Such is the case with the "Occupy” movement in this country.
There was a time and place for Occupy in our civic precincts, but it has now totally lost its legitimacy. The individuals involved in the tatty remnants "Occupy” are entitled to their views and free to express them, but their encampment is no longer acceptable.
In Auckland, the Council's limp and long drawn-out treatment of this issue has become a disgrace. John Minto's maintained that the illegal camp in Aotea Square was no more messy than other New Zealand campsites. I don't know where he's been, but I'd suggest it's not to any Council or DOC parks around the Auckland region this summer.
The proper functioning of the city depends on the observance of a whole raft of bylaws, of which the "no camping” in Civic Square is one. How do you respect a council which is penalising parking breaches on a daily basis, yet vacillating over the illegal presence of a few flimsy tents?
Perhaps Occupy is not the only blurred brand here.
Previous Posts
Media relationships - it’s important to make them work (20 January 2012)The spirit of communicating (21 December 2011)
Lessons from a “private conversation” (22 November 2011)
Never mind policy, what’s on the tape? (18 November 2011)
Good on you, Vector (2 November 2011)
A cardinal rule of crisis management lies in the dirt (9 June 2011)
Some French madness – surely? (7 June 2011)
Something to tweet about (2 May 2011)
Litany of apologies, but no humility (13 April 2011)
The tendency to editiorialise – knock it off (7 April 2011)
A campaign to help the country... (29 March 2011)
A storm in an outhouse (9 March 2011)
Cyclone Yasi – the new reality TV show (25 February 2011)
New chums in a unique cause (23 November 2010)
Shredding your reputation for a headline (29 October 2010)
Communications shouldn't mean altercation (14 October 2010)
Finding fairness for all victims is what will define us (24 September 2010)
Entire towns are falling off their ladders (30 August 2010)
The age of intolerance (17 August 2010)
There’s news and views. Is responding to an issue with an ad the way to go? (5 August 2010)
How you respond is a measure of your mettle (30 July 2010)
The perplexing topic of food pricing (15 July 2010)
Lying as part of your strategy (9 July 2010)
Never mind the lost productivity. It’s a rich educational experience (23 June 2010)
The revenge of the people with red hair (27 May 2010)
No cure, but other miracles (19 May 2010)
Another tragedy and chorus call for the Government (12 May 2010)
The fashion of rebranding (28 April 2010)
The tale of two media interviews (24 March 2010)
Clear messages from the golden age of advertising (4 March 2010)
Plenty for the Commerce Commission in the holiday homes market (18 February 2010)
Food Inc only a point of view (23 June 2009)
A budget for feeding the chooks (4 June 2009)