"Public relations is essentially about developing and maintaining structured communications with stakeholders important to a business or organisation's operational and financial performance so they continue to support the business in their own ways."
I’ve not been there, but New Chums Beach on the eastern side of the Coromandel has now become a political cause celebre. I suspect that this is not so much for its beauty but its value as political leverage on the part of the opposition parties, Labour and Greens.
Beautiful I’m sure, but New Chums is far from as unique as its protagonists would have us believe. If you don’t believe me, just get out and look around.
That the Greens and Labour have formed some sort of coalition to save the beach is a communication triumphant for the initial advocate for banning any human habitation in sight of the beach, one Linda Cholmondeley-Smith. This New Chums champion is a descendant of a former owner who obviously received their 30 pieces of silver, but didn’t have the wit to place a caveat on building, which would of course reduce the value of the land to them.
Cholmondeley-Smith’s strategy was invite media up to the beach and wax eloquent and tearful about its uniqueness. Of course, everyone likes a day at the beach on full pay, so they were quickly on board.
The Greens will subscribe to anything that dips into the public purse without seeming self interest, while at the same time poking a stick in the eye of the obviously wealthy and vehicle-loving owners, so they could definitely be counted in on this campaign.
Labour was more cautious and wanted to see which way the wind was blowing. Understandable given they’d declined to buy the beach when in government – something we need a better explanation of. Out of government it’s a whole new ball game, and the objective now is to points-score at any cost to the taxpayer.
The question I can’t resolve is, why New Chums? To claim uniqueness is simply rhetoric.
What Cholmondeley-Smith and her new found political friends are "selling” is the concept of unique – something few of us will ever visit and fewer of us could afford. While the deficit grows by the day, I can think of a dozen other unique beaches our money could also be spent on. These I expect would be more affordable and probably easier for most of us to access.
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